Product leader scaling mobility, digital commerce & fintech platforms — subscriptions, payments, and loyalty at global scale, built and shipped with AI.

Reimagined the native trial activation experience in the Mobile App so customers can recover from failed activations and complete Connect ONE & Connect PLUS trials in a single click — with proactive in-app guidance on service activation status.

• Single-click trial activation immediately after onboarding for Connect PLUS and Connect ONE
• Entry banners and snack-bar notifications guide customers through failed activation recovery
• 'Keep engine running for X min' banners drive successful post opt-in service activation

Removed mandatory QR / Bluetooth / Odometer steps from the customer–vehicle association journey by automating medium-assurance (OAL2) association driven by dealer entry in C1st, with VIN auto-added to the customer account.

• Eliminated manual QR, Bluetooth, and Odometer association steps for eligible customers
• VIN added automatically — no manual entry required
• Auto-association success rate of ~8.4% (as of 26/06) and growing
• Shortened the time-to-value from days to a single 15-minute window post-dealer entry

Redesigned the customer onboarding journey for the New Jeep 2.0 mobile app, launching across 32 European countries for the New Jeep Compass 2026.

• Reduced onboarding time from days/weeks to <5 minutes
• Cut steps from 31 → 14 via QR-based onboarding
• Delivered 1-click trial activation in native subscription experience
• Standardized onboarding journeys across NA, EU, and Brazil